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THE NORTH FACE
Steep Series™, Thermoball™ and Summit Series™ campaigns

For the Fall/Winter 2015 season, The North Face® focuses on three Category Drivers: Steep Series™, Thermoball™ and Summit Series™.  The latter collection is the fruit of a year of brainstorming and collaboration with top professional athletes and mountaineers. The collection has been completely re-thought and re-designed using innovative technology that represents a turning point for the entire sector. The cross-media operation coordinated by Pubblimarket2 includes presence in the major European specialist press, as well as coverage on websites of reference for the outdoor world and the preparation of communication tools to support the monobrand stores and main dealerships.