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REFRION_Corporate video_MULTIMEDIA
Refrion. Corporate video

The Refrion corporate video was created specifically for the Chillventa fair in Nuremburg, the leading international event for the sector. The video's goal was to reposition trade professionals' perception and image of the Refrion brand by means of high visual impact images and a convincing, positive communication style. Pubblimarket2 managed the entire project: drawing up the first script, defining the storyboard, creating communication content plus a transcreative English version, selecting video partners, supervising the filming and editing. The 4' 30" video was originally created in a special format for the video wall on Refrion's fair stand; it was later resized for standard 16:9 or 4:3 aspect ratios.