Mr. Malt®, the agency's recent acquisition, is the go-to brand for home-brewing aficionados, craft breweries and brewpubs. Pubblimarket2's first tasks were a Mini Kit packaging concept for Pilsner, Weizen and Amber home brewing and the creativity for the Smart range of malt extracts. The box's black background highlights the silhouettes symbolising the different beers and conveys the high quality of the ingredients. The same idea was used for the new image of the Smart malt extracts packaging in attractive glossy tins. Pubblimarket2 also produced the home-brewing guide which is included with every Mr. Malt® kit.