The launch campaign for Elan group's new brand, Impression.
The campaign's objective is to spotlight the characteristics and talents of Elan group's new yacht brand. Elan Group is the only one to offer a comprehensive range of deck saloon yachts.
The title, in the form of a question – What's Your Impression? – was devised to emphasise the name of the new brand and invite potential clients to choose the model best suited to their needs from among a broad range. The campaign format is the same for the four models, the photos and body copy being customised for each one.