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BANCA DELLA MARCA
Valore Casa Ioan campaign

Banca della Marca has studied a special loan, Valore Casa, designed for people who want to renovate and upgrade their own home.

The protagonist of the communication and of all the press campaign is of course the family and the benefits – in terms of wellbeing and savings – to be obtained by taking out a Valore Casa loan.

Special leaflets, magazine ads, posters for the sales counters and information literature for branches were produced to back the project, which was developed to encourage customers to take advantage, while there's still time, of the tax incentives in place through to the end of 2014.